During 2016 Marie France Bodyline has been listening to you, our friends and customers. We have taken some time to reflect on what you have told us about your needs, preferences and expectations; and what that means for Marie France Bodyline, if our brands are to maintain their status as part of your life and beauty regime.
Based on our reflections, the Marie France Bodyline management team has set our sights to bring you a new beauty experience. Asian customers are becoming increasingly time-starved and in need of greater convenience. Our clients are telling us that they desire a one-stop beauty centre that is equipped to bring out their beauty potential embracing the beauty, body and beyond approach.
It has been decided that we will concentrate on our more mature and established markets, following the decision of our new business direction. As part of this, we have made an exit from our operations in Thailand as of 1 August 2017. We trust that the new owner and its team will bring the brand to great heights from here on.
We will continue to operate Marie France Bodyline operations in Malaysia and the rest of our Asian markets. We look forward to the coming months when we will be able to unveil the exciting details of our new branding across the rest of our markets.
Until then,Amy Quek